Updated: Mar 16, 2021
Looking for a new way to more efficiently learn about your clients and their needs? We have a strategy to share that will completely transform your client relationships—a branding questionnaire! This simple, but incredibly effective tool, is a surefire way to create the connection your clients and customers crave, while giving you the information you need to better serve them.
Check out the FIVE ways in which a branding questionnaire can take your business to the next level:
1 // DON’T JUDGE A BOOK BY ITS COVER
While it is true that your clients might have a few things in common, it is equally important to recognize that every client is also unique and has their own personal experience. Do not make the mistake of assuming that the solution to one client’s problem, fixes the need of another. Nor does every client come to you with the same exact problem. It is not always a one-size fits all kind of deal! A branding questionnaire leaves no room for mistakes—it specifically addresses their personal concerns.
2 // AN ENHANCED CLIENT EXPERIENCE
All prosperous business owners know that client connection is a vital piece of their success. Connection breeds trust, and trust is key to client retention, referrals, and repeat business. A branding questionnaire is a simple and quick way to make your clients feel seen and heard. This then becomes a strong foundation from which you can continue to build a relationship on. People just want to know that you care. Taking time to ask about your clients' wants and needs goes a long way in showing that they are more than just a number to you—it tells them that they matter.
3 // TAILOR YOUR SERVICES
A branding questionnaire specifically asks your clients to identify their wants, needs, and preferences. By taking a few moments upfront, you can gather a ton of helpful information to help you decide which products or services would benefit them the most.
4 // IMPROVE PRODUCTS AND SERVICES
Taking that last point one step further…
Gathering information about your clients through a branding questionnaire over time, can help you collect data to determine if your offers are adequately meeting your clients’ needs. Questionnaires can help discover where there may be gaps in your products or services and point out when you need to change your strategies altogether.
Sometimes as business owners we make assumptions about what is best for our clients’, but then come to find out there were pieces of the puzzle we missed. Branding questionnaires allow you access to inside information that you can use to adapt, edit, and improve your offers in order to best serve your clients.
5 // CREATIVE INSPIRATION
Ever hit a creative roadblock or an uninspired slump? It happens to all of us. Sometimes things become so routine that we lose the fun in our work. But get this—clients are an amazing resource for new ideas!
Clients often have some unique and innovative suggestions that you may have never thought of. A branding questionnaire is a tool that gives your clients a place to voice their opinions and share ideas that they may have otherwise kept hidden. And some of their thoughts might just be the spark you have been missing!
Have you used a branding questionnaire with clients before? What benefits have you experienced as a result? How has it improved your client relationships? Drop us a note in the comments below and share your experience.
Not sure how to create a branding questionnaire? No need. We made one for you—SHOP HERE!
—Written for Illona Jade by Mandi Ann